Urban Design for Google Earth.

How to link architectural design with the the bird's eye view of cities seen in cartographic application like Google Earth or Microsoft Earth - the place in the internet where we virtually "travel" ? Pentagram Architects "was asked to mark the points of arrival in Newark and to address the history and culture of the city in the urban landscape. [...]"

Route 21 and Miller Street. Image by Pentagram

" [...] Our gateways address both remote and local audiences with a set of ideas that are legible in reality and cyber-reality. In our concept, a series of painted “events” on the Newark streetscape would bring Newark to the world, and bring the world to Newark." (source pentagram blog)

Street view of Route 21 and Miller Street. image by Pentagram

Read more on Pentagram Blog about the project.