"Designers (maybe as well as architects) fall in love with their work. They usually do not plan that clients might hate everything. But they only fail if they do not have a strategy for that. (not like: "the client is an idiot")
When you client doesn’t like something, it is very rare that you ever going to convince them to be wrong about not liking your design, and the more you fight them the worse it gets. They never suddenly decide “Oh well, you might be right!"
It’s not the mistake; it’s how you respond to the mistake."
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Design Disasters: Great Designers, Fabulous Failure, and Lessons Learned
(link to amazon)
(see a preview on google books)
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