September 30, 2008
Today, most architectural practices have outsourced the (press- ready) visualization of their designs and a new service industry has been born: visualizing architecture.
Visualizations of projects like the philharmonic hall competition designed by MVRDV, rendered by luxigon, might remind you to Giovanni Battista Piranesi, the Italian artist famous for his etchings of Rome and of fictitious and atmospheric "prisons". "[..] a Kafkaesque, Escher-like distortion, seemingly erecting fantastic labyrinthian structures, epic in volume, but empty of purpose." (source: Wikipedia)
Piranesi’s drawings (1720-1778) still fascinate many people - not only architects: His vedute (Italian for "views") - the depth of space, the crowded scenery, the details, the endlessness – contain all ingredients of contemporary imagery.
Labels: visual culture