Like a film studio - The Bridge of Sighs (Ponte dei Sospiri)
The Bridge of Sighs (Ponte dei Sospiri) is definitely one of the most photographed buildings in Venice. It connects the old prisons to the interrogation rooms in the Doge's Palace (built in 1600, designed by Antoni Contino). During the bridge’s renovation it’s a monument marked by a car brand – the main sponsor of the 65th Venice International Film Festival. I wonder how often the massive billboard will pop up in people’s holiday pictures? Will the ad infiltrate people’s vacation memories - a postcard image hijacked by an advertisement agency? (a Google search has revealed that Oliviero Toscani’s ad agency might be in charge Ponte dei Sospiri transformation- link)