Stefan Sagmeister (born 1962 in Austria) is a New York based ( graphic) designer. He owns his own firm: Sagmeister Inc. Go to TED talk for an inspiring lecture of him (Stefan Sagmeister: Yes, design can make you happy).
After the completion of OMA's Casa da Musica in the city of Porto, Portugal, Sagmeister was asked to created a visual identity of this institution – the classic corporate / cultural design job. How to handle it when the building is already "logo-like"?
“We failed to avoid using the building shape” said Sagmeister in yesterday's lecture at the design forum Vienna, "so we looked for a different approach". The result is the Casa da Musica logo generator. Based on content's color (e.g. a poster) the generator "calculates" the logos colors. As a consequence object and logo merge.