Architecture? Real Estate!

(see diagram on Many Eyes, data by TEGoVA)

A lot of architects don't bother about real estate markets. However, it is much more profitable to deal with buildings than designing them - maybe a reason for the difficult relationship between architects and investors / clients. Unfortunately, the real estate people are rating buildings differently than architects: they weight different categories like socio-demographic development, economic situation and attractiveness, rental growth potential, etc. Are real estate people underestimating architecture or is it the other way round? See the rating diagram on IBM's Many Eyes.