June 19, 2007

Generation Praktikum.

At the design annual at the Messe Frankfurt 2x4 (a New York based multidisciplinary studio focusing on design, art and architecture) participates in an exhibition on the theme of Private Identity: a series of 500 unique T-shirts show the antagonism between identity and branding. See the exhibition link at: www.generationpraktikum.com

"Generation Praktikum", or "Generation Internship" is a fake "brand" that we invented for this purpose. It derives from a very famous German term, referring to the younger generation there, that, by loosing their job (prospects), also lost part of their identity. (source: notcot)

(via: archinect + notcot)