June 27, 2006

Commercialised Cities. Large-Scale Scaffold Billboards.

Billboard Scaffold
"fake or original?"

Since a couple of years large-scale billboards on building's scaffold are familiar pictures in (European) cities. Originally aimed to finance renovation cost of mostly historical buildings, giant billboards spread of the (inner) cities. Do they still serve its original purpose? Quite often the advertisement stays suspiciously long.
Seemingly there is a new regulation in Vienna: you can install a scaffold billboard if you graphically imitate the hidden building! So why renovate?